Coffee your parents, grandparents and even "discerning" friends can all enjoy.
Easy to "use it however you want".
The roast won't be dark and oily, we're not doing that. It'll be familiar to what we already do but the beans will look bigger. ;)
We wanted something to keep people from buying grocery coffee or "the darker one" at the other shop.
Funcrusher Plus is a name we picked before we knew how we'd use it. It can be shortened to FC+, which, if you remember how Sweet Maria's used to classify coffee or how some of the fossils used to discuss profiles, was akin to: "something darker than what BXA is doing". And, it's one of the best albums we ever knew.